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How To Write A Good Buyers Persona? The better you can do in communicating with your customers and escort them right through your funnel by learning more things about them. Well, the best and simplest way to identify who are your perfect customers is with the creation of what’s called a client avatar or buyer persona. Each and every single buyer persona looks different and unique depending to who has created it but, there are 4 core consistencies that should be taken into account. Number 1. Demographic area – it is very easy to find demographic data, given the fact that it’s everywhere. But not because it is easy to get, it does not mean that you could underestimate it. Demographic data will include factors like sex, age, the place where they live, are they single or have family, marital status and anything that is related to their personal life.
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Number 2. Values and goals – what we are really trying to figure out in values and goals is the things important to the buyers and to what they truly want out of life. Whether you believe it or not, questions similar to what’s important to them in their professional and personal life, how they see success and to what kinds of cause they are supporting can help a lot.
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Number 3. Frustrations and challenges – this is somewhat an interesting category since most instances, user’s frustration or challenges might not be related directly to the service or product offered but still, it is good information to have. It’s still possible to use this info in your message as analogy or example to elicit response being looked out for despite the fact that the service/product isn’t directly related. Number 4. Sources of information – sources of info can tell you two different things and for one, it is providing us info regarding the dislikes and likes of customers which can be useful in creating marketing message and the other is knowing where to hang out in an effort to find others just like them. So to give you an example, if you know that your perfect client is a business owner who likes reading local business journal, odds are that several other readers of business journal will be good customers too. As soon as you’ve finished your funnel and you like to drive in more targeted traffic, one good place to begin with is in local business journal. Another great example is if your perfect customer is a construction worker who enjoys listening to sports talk all day, you probably want to put your messages in that particular medium.